ASUS Zenfone 2: Redefine your smartphone experience

study has revealed that there are more than a billion active smartphone users worldwide. With a market that big, it is hardly surprising to see manufacturers pushing the limits of innovation and coming up with better technology with every new launch. Taking center stage this time is the Taiwanese company Asus’s newest darling the ASUS Zenfone 2. Here is 5 reasons why this phone has the potential to redefine your experience as a smartphone user.

#1. Faster Charging:

“ASUS BoostMaster technology is the ASUS-exclusive technology that charges devices much faster than traditional speeds. With ZenFone 2, this means your battery is juiced up to 60% in no more than 39 minutes.” - via

It is no secret that in today’s fast paced world there is an acute shortage of patience. The desire for instant results is seeping into every corner of our lives. So when ASUS promises a smartphone that charges at double the speed, it is definitely a step towards the dream smartphone which takes five minutes to charge and lasts for a full day!

#2. Faster Performance:

“ZenFone 2 is powered by an up to 2.3GHz 64-bit Intel® Atom™ Z3580 processor and has a 4GB RAM” -via

The Asus ZenFone 2 is world’s first smartphone with a 4GB RAM, this allows for greater gaming experience, smooth internet surfing, seamless video playback, multitasking and data transfer at almost twice the speed.

#3. Better Camera Features:

“ZenFone 2’s 13MP PixelMaster camera and f/2.0-aperture lens captures stunning, high-resolution photos with zero shutter lag. The industry-leading Low Light mode employs pixel-merging technology to capture up to 400% brighter photos at night, or in low-light scenes, without the need for a flash.” - via

It is said that every two minutes, we take more pictures than the whole of humanity in the 1800s. The ASUS Zenfone 2 not only has a 13 MP rear auto focus camera, it also boasts of a 5 MP front camera. The Asus’s PixelMaster technology promises better pictures even at night or in spite of daytime shadows. With this smartphone in hand, those unexpected special moments will not only be captured but be captured well.

#4. The ZenUI Experience:

The ASUS Zenfone 2 features a brand new UI which is a simpler and smarter user experience. For the older generation who still has a difficult time using smartphones, the Zen Motion is a welcome feature. Just a simple tap tap or swipe is all that is required to get things done quickly and easily.

#5. Competitive Price:

Last year ASUS launched three models in its ZenFone series in India and thanks to its low prices the company saw a huge huge response in a market filled with established local and international cell phone giants. The expected price of the ASUS Zenfone 2 is expected to be very reasonably priced for a 5.5 inch smart phone running on Android 5.0 Lolipop, powered by 1.8 GHz 64 bit quad-core Intel Atom processor and 4GB RAM.

For more details please log on to ASUS India

This is my entry for
 ASUS India’s launch of the Zenfone 2
UPDATE: This entry was awarded a Flipkart voucher worth 1000 INR